Bows boost demo rates
NBC is off to a hot start this summer, taking its second straight week in the young-adults demo behind the finales of a pair of unscripted skeins and the premiere of drama “Windfall.”
“Last Comic Standing” and “Dateline” also contributed for the Peacock, which edged out Fox in 18-49. ABC placed third in the demo despite getting off to a good start with the NBA Finals.
According to Nielsen estimates for June 5-11, NBC led the frame in adults 18-49 with a 2.5 rating/8 share, followed by Fox (2.4/8), ABC (2.1/7) and CBS (2.0/6). The Eye moved up to second in adults 25-54 (2.7/7 to a 3.0/8 for NBC) and won as usual in total viewers (8.18 million).
The 90-minute season finale of rookie hit “Deal or No Deal” was the week’s No. 1 program (5.6/17 in 18-49, 18.24m), with lead-out “The Apprentice 5” (4.4/12, 11.25m) also ranking in the top five in key demos with its finale.
NBC’s mini winning streak should come to an end this week as it airs at least two games of the National Hockey League’s low-rated Stanley Cup Finals. Net also will have to make do without “Deal or No Deal,” but its two biggest hopes for summer — unscripted skeins “Treasure Hunter” and “America’s Got Talent” — have yet to bow.
The Peacock opened drama “Windfall” to good numbers Thursday (3.4/10, 9.04m), with the lottery tale outrating recent drama entries on the net including “Heist,” “Conviction” and “The Book of Daniel” (Daily Variety, June 12).
On Tuesday, “Last Comic Standing” led its 9 o’clock slot in key demos (4.0/11, 8.63m), and “Dateline” did well Wednesday with a two-hour repeat of its “To Catch a Predator” series (2.8/9 in 18-49, 7.72m).
Fox nearly caught NBC for the week in 18-49 — and won the frame easily in adults 18-34 (2.5/9) — by turning its entire Wednesday and Thursday lineups over to summer’s top-rated skein in 18-49, “So You Think You Can Dance.”
Wednesday’s firstrun hour on Fox easily led its timeslot (4.4/13, 10.73m), and Thursday’s (4.1/12, 10.24m) ran second to basketball in demos. Fox also was solid Tuesday, winning the night in 18-49 with a pair of “House” repeats.
At ABC, the NBA Finals between first-time participants the Dallas Mavericks and Miami Heat dominated its timeslots in key under-55 categories.
Compared with last year (Detroit-San Antonio), Thursday’s Game 1 (4.8/15 in 18-49, 11.51m) was up 9% in 18-49 and Sunday’s Game 2 (5.3/15, 12.41m) rose 18%. Latter was the frame’s No. 2 program in 18-49 and No. 1 in all key male demos, including 18-49 (6.7/19) and 12-34 (5.6/19).
Also for ABC, “The Alma Awards” on Monday (1.6/4, 4.20m) was up vs. its most recent broadcast airing. It outrated Wednesday’s “Lost” (1.3/4, 3.42m), as the Alphabet’s serialized hits again are underperforming in repeats.
CBS saw declining numbers for week two of its “Gameshow Marathon” (1.9/6 in 18-49, 6.7 million viewers on both Wednesday and Thursday), and was paced by repeats of “CSI: Miami” (3.5/10, 11.92m) and “CSI” (3.3/9, 12.44m).
Sunday’s Tony telecast (1.4/4 in 18-49, 7.72m) was a laggard in 18-49, but it racked up the show’s best numbers in three years in both women 25-54 (2.4/6) and total viewers.
Univision was the week’s No. 5 broadcaster in 18-49 (1.3/4) and moved up to No. 4 in 18-34 (1.4/5). Both UPN and the WB were down about 20% vs. the same frame a year ago, as auds are abandoning the lame-duck nets as their top shows play in repeat.
USA returned to the top of the cable rankings, with WWE wrestling and the season preem of “The 4400” (1.8/5 in 18-49, 4.20m) setting the pace.
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On Monday of this week, Fox’s “Hell’s Kitchen” heated up with its second-season bow, but ABC struggled with new dating skein “How to Get the Guy.”
“Kitchen” grew throughout its two-hour premiere, with its 9 o’clock showing (3.7/10 in 18-49, 7.54m) up 16% in 18-49 over last year’s one-hour series opener. It fared best among women 18-34 (4.3/12).
“How to Get the Guy” (1.8/5, 4.25m) declined from its repeat “Supernanny” lead-in (2.5/7, 6.55m) and logged an 8 share in women 18-34.
The Edmonton-Carolina hockey contest (1.3/4 in 18-49, 3.13m) was on par with the comparable Game 4 score of two years ago on ABC (1.3/4, 3.15m for Tampa Bay-Calgary).
A repeat of CBS drama “CSI: Miami” was the night’s top show (3.9/10 in 18-49, 13.41m).