Warner Bros. Entertainment Japan has upped William Ireton to prexy-representative director, a newly created post.
Ireton will oversee the studio’s businesses there, including theatrical production and distribution, television distrib, homevid, consumer production, as well as the Internet and emerging technologies.
He’ll work closely with division presidents and in-territory regional and local management teams.
Warner Bros. Entertainment chair-CEO Barry Meyer said Japan is an extremely important territory for the studio.
“By organizing all of our operations under Bill, we will be able to fully exploit every opportunity for cross-promotion and increase our cross-company initiatives,” Meyer said.
Ireton has served as managing director of Warner Bros. Pictures for 18 years, playing a key role in the distribution of key release such as the “Matrix” and “Harry Potter” pics and, most recently, “V for Vendetta.” He also has helped with local acquisitions.
Ireton will report to Meyer and Warner Bros. Entertainment prexy-chief operating officer Alan Horn through Warner Bros. exec VP of international Richard Fox.