Wrestling's mucho macho man
Never underestimate the appeal of huge men in Speedos pretending to fight. Vince McMahon never has. From the moment he inherited control of the World Wrestling Federation from his father in 1984, McMahon has been tireless in seeking ways to strengthen wrestling’s chokehold on its demographic, developing the sport into an all-encompassing spectacle, introducing larger-than-life personalities and soap-opera style plots (in which “Mr. McMahon” himself often took part). Competitor World Championship Wrestling posited a challenge to McMahon’s dominance in the mid-’90s, but McMahon bought out the company in 2001 and imported many of its stars into the newly branded World Wrestling Entertainment. The WWE has since become an empire of pro wrestling, with TV rights (both syndicated and pay-per-view), licensing, music tie-ins and live shows staged as far away as Tokyo’s Budokan Arena generating more than $400 million in revenues last year.