In a post-Freston PR shakeup, Viacom has named Carl Folta head of corporate communications, reporting to the company’s new chief administrative officer, Tom Dooley.
The Thursday move returns Carole Robinson to MTV Networks but in a greatly expanded role overseeing communications, research and corporate marketing, and with the new title of exec VP, chief of staff.
She reports to MTV Nets chair-CEO Judy McGrath.
Folta is essentially reprising a role he played for 12 years as Viacom’s senior communications exec until the company split in two early this year.
After that, he became exec VP, office of the chairman, and served as spokesman for Viacom chairman Sumner Redstone. Robinson moved up from MTV to take Folta’s job at Viacom, then run by Tom Freston.
Redstone fired Freston last month, replacing him with Philippe Dauman as CEO and Tom Dooley as No. 2.
Folta will continue working closely with Redstone while managing Viacom’s internal and external communications. He’ll oversee financial, regulatory, legislative and legal communications, plus corporate events and philanthropic activities.
Folta first joined Viacom in 1994 after a decade at Paramount Communications.
Robinson, who joined MTV in 1984, will serve as a senior adviser to McGrath and will work closely with the MTV team to advance key strategic initiatives.
The communications, research and creative services/special events departments at MTV Networks will all report to Robinson.