VH1 pops for culture

'World Series' tournament to preem this summer

VH1 is teaming with Entertainment Weekly and “Who Wants to Be a Millionaire” exec producer Michael Davies for weekly gameshow “The World Series of Pop Culture.”

Cabler has greenlit production on the eight-episode skein, a spinoff of the mag’s Pop Culture IQ tests, that will pit teams against each other in a pop trivia contest.

Tournament is set to premiere on VH1 this summer.

In “World Series,” teams of three will face off answering questions in increasing order of difficulty in categories such as “Family TV” and “1980s’ Teen Comedy Films.”

And in a first for the pop culture cabler, VH1 said it will tap into its various online platforms to both cast and air the show.

Producers will hold auditions in Los Angeles, Chicago, Dallas, Atlanta and New York to select 15 teams of three, but also will cast a “wild card” team via the Web. Top three scorers of a pop culture online quiz at VH1.com will become the final team.

“World Series” viewers will also be able to play along with the show on the channel’s broadband network, VSpot, once the actual show bows. VSpot will also feature exclusive footage from the competish and highlights.

The project is “tailor-made for the emerging multiplatform universe,” exec VP of programming and production Michael Hirschorn said. “Viewers can do more than just watch. They can participate, and possibly even win.”

Show will be shot in New York. NY1 News anchor Pat Kiernan will host.

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