BBC Worldwide, the pubcaster’s commercial arm, has made a rare breakthrough in the Chinese TV market by licensing talent show format “Just the Two of Us” to terrestrial web Hunan Television.
It is the first time a BBC Worldwide format will appear on Chinese television.
“Hunan Television is the home of China’s most popular television talent series and enjoys a viewership of hundreds of millions,” said Wayne Garvie, the outfit’s director of content and production. “To secure a place for a BBC format here is a great window for British television talent.”
“Just the Two of Us” will bow on Hunan Television during December and will air weekly.
Skein also has been licensed in Australia, Russia, Ukraine and Belgium.