Baby network MyNetworkTV used a very adult word in an episode last month — and now one watchdog group hopes to wash its mouth out with a bar of FCC soap.
According to the Parents Television Council, a character on the primetime sudser “Desire” uttered a vulgarity during the show’s Sept. 21 airing.
The PTC filed a complaint with the Federal Communications Commission over the airing, and on its Web site posted a video clip of the incident, which shows a character muttering “s- – -” after being pulled over by a cop. “Desire’s” early 8 p.m. timeslot prompted the action, the org said.
“In our view, it’s something clearly designed to be in open defiance of the laws that are out there,” said PTC exec director Tim Winter. “I don’t know how you could let something like this slip. Regardless of their size or youth as a company, if they have the wherewithal to put on network programming, you’d think they’d have someone review it to make sure it meets the law.”
A spokesman for MyNetworkTV declined comment.
Meanwhile, the PTC lodged a complaint with the FCC regarding the Oct. 5 episode of “ER,” in which a character discussing breastfeeding used a crude term for breasts. “ER” airs at 10 p.m. in much of the country, making it immune to content rules, but airs at 9 p.m. in the Midwest.