Monopoly is headed to primetime, with Donald Trump and R.J. Cutler plotting a reality series based on the classic board game.
After intense interest from several producers, Hasbro has pacted with Trump and Cutler to exec produce a TV take on Monopoly. Skein will focus on a subject both Trump and Cutler know well: real estate.
Trump has made billions buying and developing properties along the Eastern seaboard. Cutler, whose credits range from “The War Room” to FX’s “30 Days,” exec produces “Flip That House!” for TLC.
None of the parties involved in the project would comment on specifics of the show. Trump and Cutler have meetings set up at the Big Four next week.
Project reps Trump’s first foray into reality production outside of “The Apprentice” brand.
While details of the Monopoly reality show are being kept under wraps, it seems logical that the skein will involve a game element in which contestants try to gather and improve properties in order to increase their ultimate net worth. Trump’s numerous real estate holdings would provide plenty of potential platforms for the show.
Indeed, Trump owns properties in numerous cities — including Atlantic City, original locale of the Monopoly game.
Trump and Cutler will serve as exec producers of the project via their respective Trump LLC and Actual Reality shingles. Not yet clear is the extent of Trump’s onscreen role in the show.
How much Trump appears on-camera will depend on where the show ends up and whether “The Apprentice” is in production when Monopoly bows. Not appearing onscreen hasn’t hurt “American Idol” judge Simon Cowell’s ability to sell projects to multiple networks.
Since its debut in 1933, more than 200 million copies of Monopoly have been sold worldwide, with editions in 27 languages. Hasbro also has specialized versions of the game themed around properties such as “The Simpsons” and “SpongeBob SquarePants.”
ABC briefly brought Monopoly to life in 1990 as a traditional gameshow, with Merv Griffin exec producing.
In addition to “30 Days,” Cutler’s recent credits include the Dave Ramsey project at CBS and “Hired Help,” a co-production with Tribeca set up at NBC.
CAA, which reps Trump, Cutler and Hasbro, is packaging the project.