TV Guide taps publisher

Haeffner returns to mag

TV Guide has found a new publisher in Peter C. Haeffner, who is returning to the magazine after a stint at Meredith Corp.’s Better Homes & Gardens.

Haeffner replaces Scott Crystal, who became president of the TV Guide Publishing Group after the departure of John Loughlin, who left TV Guide in September to become general manager of Hearst Magazines.

One of Loughlin’s key projects, a spinoff glossy InsideTV, was canceled in November. TV Guide is attempting to remake itself as a more appealing newsstand magazine.

In October it relaunched as a full-sized glossy and cut its cover price to $1.99 from $2.49 for the digest-sized magazine.

TV Guide also cut the circulation it guarantees to advertisers to 3.2 million from more than 7 million.

Haeffner previously served as eastern sales director for TV Guide after a stint at Reader’s Digest Publications.

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