Time change throws harsh light on syndies

More daylight, less viewing of syndicated shows

The first week of daylight saving time, the week ended April 9, meant more daylight and less viewing of syndicated shows.

PUT (persons using television) levels dropped by an average of more than 1.1 million viewers from the week prior and by more than 4 million from two weeks earlier.

“The Ellen DeGeneres Show” was the only daytime skein to see an increase week to week. Talker’s ratings jumped 20% to a 2.4, driven by Jennifer Aniston’s April 7 appearance, which reached more than 4.3 million viewers. “Ellen” was up 20% from last year, becoming the only syndie talker to improve year on year for the week.

Ratings for the other 10 talkers were down or flat.

“Oprah” slipped 3% to a 6.0 and was down 6% from last year. “Dr. Phil” went unchanged at 4.8, but was down 6% year to year.

“Live With Regis and Kelly” was off 3% on the week at 3.2, down 9% from last year, while “Maury” fell to a 2.5, down 11% for the week and 4% from last year.

All seven courtshows were down or flat week to week, and of the six veterans, only “People’s Court” was up year to year, gaining 12% to a third place 2.8, while unchanged week to week.

Top gaveler “Judge Judy” slipped to 4.6, down 6% week to week and 2% from last year, while second place “Judge Joe Brown” went unchanged at 3.0 but was down 6% year to year.

In access, some shows were preempted by the April 3 NCAA Basketball Tournament championship game on CBS.

“Entertainment Tonight” and “The Insider,” which are heavily cleared on CBS affiliates, experienced the most preemptions.

“ET” lost 11 metered markets, including four of the top 20, but still managed to lead the mags with a 4.9, down 6% for the week but up 4% year to year. “The Insider,” which did not air in 14 metered markets, including six of the top 20, averaged 2.5, down 4% on the week and even with last year.

No. 2-ranked mag “Inside Edition” was down 9% to 3.2 and dropped 3% from last year. “Access Hollywood” drew a 2.7, up 4% for the week and 13% from last year, while “Extra” was up 5% to 2.2 and 10% year to year.

All gameshows were down week to week, but “Wheel of Fortune” and “Who Wants to Be a Millionaire” both showed increases over last year. In first place, “Wheel,” at 8.4, was up 1% year to year, while No. 3 “Millionaire” was up 6% from last year to 3.3.

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