Talk, mag syndies sail

'Tyra' ratings talk the talk

The ratings for most syndicated talk and magazine shows were strong in the week ended April 30 despite a fifth-straight weekly decline in PUT (persons using television) levels, which dropped by an average of 595,000 viewers.

The frame included the first two weekdays of the May sweep.

Rookie talker “The Tyra Banks Show” showed the biggest improvement of any firstrun strip, jumping 13% week to week to a 1.7, the skein’s highest rating in five weeks. “Tyra” also defeated fellow rookie “The Martha Stewart Show,” unchanged at a 1.6, for the first time in eight weeks.

Four other yakkers moved up as the sweep began. Top talker “Oprah,” was up 10% at a 6.9, while “Dr. Phil” was up 6% at a 5.4. “Maury” climbed to a 2.6, up 4%, while “Starting Over” was up 10% to a 1.1.

The other talkers all held steady week to week except for “The Jerry Springer Show,” which was down 6% to a 1.7 and down 29% year to year.

All the other talkshows also were down year to year except for “The Ellen DeGeneres Show,” which was up 10% to a 2.2 though unchanged from the week prior.

Among magazine shows, category topper “Entertainment Tonight” drew its highest rating since the week of March 27, scoring a 5.0, up 6%. “Inside Edition” earned a 3.5, up 6%, while “The Insider” drew a 2.5, up 4%. “Access Hollywood,” also at 2.5, was up 9%, while “Extra” was unchanged at a 2.1.

Mags experienced little change year to year. “ET” was even with its year-ago rating, while “Inside Edition” was up 6%. “The Insider” was down 4%, while “Access Hollywood” and “Extra” were both unchanged from the year prior.

Top court and game shows were little changed. “Judge Judy” was flat at a 4.6, while “Judge Joe Brown” was up 3% to a 3.0. “People’s Court” was flat at a 2.7.

Gamers “Wheel of Fortune,” “Jeopardy” and “Who Wants to Be a Millionaire” all stayed even week to week with an 8.0, 6.4 and 3.2, respectively.

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