Sony takes digital view

Deal marks Euro bow for Entertainment Television unit

Sony Pictures Television Intl. has inked with Spanish DTT operator Veo TV to program Veo’s second digital terrestrial TV channel, to be called Sony Entertainment Television on Veo.

Programming supplied by Sony will create a daily block, initially 12 hours.

Deal marks SET’s debut in Europe as a brand and its bow on free-to-air distribution worldwide, said SPTI Networks Iberia VP-managing director Juan Maria Romeu.

Launched in 1995 by Sony, SET is an established brand in Latin America, India, Australia and Africa, reaching more than 55 million households.

Sony’s pay TV channel AXN has operated in Spain since 1998.

Trial transmissions of SET on Veo will begin Monday.

SPTI has taken free-to-air Spanish rights on North American dramas including NBC’s “American Dreams,” MGM’s “The New Adventures of Flipper” and Touchstone TV’s “Once and Again.” From Alliance Atlantis it picked up “The Associates,” “Da Vinci’s Inquest,” sci-fier “Total Recall 2070” and Billy Ray Cyrus starrer “Doc.”

Among comedies announced are Sony’s “Malcolm & Eddie” and “NewsRadio,” MGM’s “Three Sisters,” Warner Bros.’ “Jesse” and Touchstone TV’s “Sports Night.”

New DTT service will sked feature films on weekends, after reaching an accord with Spain’s main film rights owner, Enrique Cerezo.

Veo TV is one of six free-to-air private webs in Spain that reach the whole of the country. Controlled by Spanish publishing groups Recoletos and Unedisa, Veo TV won a DTT license in 2000 and began broadcasts two years later.

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