Sony takes digital view

Deal marks Euro bow for Entertainment Television unit

Sony Pictures Television Intl. has inked with Spanish DTT operator Veo TV to program Veo’s second digital terrestrial TV channel, to be called Sony Entertainment Television on Veo.

Programming supplied by Sony will create a daily block, initially 12 hours.

Deal marks SET’s debut in Europe as a brand and its bow on free-to-air distribution worldwide, said SPTI Networks Iberia VP-managing director Juan Maria Romeu.

Launched in 1995 by Sony, SET is an established brand in Latin America, India, Australia and Africa, reaching more than 55 million households.

Sony’s pay TV channel AXN has operated in Spain since 1998.

Trial transmissions of SET on Veo will begin Monday.

SPTI has taken free-to-air Spanish rights on North American dramas including NBC’s “American Dreams,” MGM’s “The New Adventures of Flipper” and Touchstone TV’s “Once and Again.” From Alliance Atlantis it picked up “The Associates,” “Da Vinci’s Inquest,” sci-fier “Total Recall 2070” and Billy Ray Cyrus starrer “Doc.”

Among comedies announced are Sony’s “Malcolm & Eddie” and “NewsRadio,” MGM’s “Three Sisters,” Warner Bros.’ “Jesse” and Touchstone TV’s “Sports Night.”

New DTT service will sked feature films on weekends, after reaching an accord with Spain’s main film rights owner, Enrique Cerezo.

Veo TV is one of six free-to-air private webs in Spain that reach the whole of the country. Controlled by Spanish publishing groups Recoletos and Unedisa, Veo TV won a DTT license in 2000 and began broadcasts two years later.

More TV

  • SATURDAY NIGHT LIVE -- Episode 1734

    'SNL': Alec Baldwin's Donald Trump Declares 'The War on Christmas Is Over' (Watch)

    Sony Pictures Television Intl. has inked with Spanish DTT operator Veo TV to program Veo’s second digital terrestrial TV channel, to be called Sony Entertainment Television on Veo. Programming supplied by Sony will create a daily block, initially 12 hours. Deal marks SET’s debut in Europe as a brand and its bow on free-to-air distribution […]

  • HBO Documentary President Sheila Nevins Stepping

    HBO Documentary President Sheila Nevins Stepping Down

    Sony Pictures Television Intl. has inked with Spanish DTT operator Veo TV to program Veo’s second digital terrestrial TV channel, to be called Sony Entertainment Television on Veo. Programming supplied by Sony will create a daily block, initially 12 hours. Deal marks SET’s debut in Europe as a brand and its bow on free-to-air distribution […]

  • Disney-Fox Deal Sets Up Scramble for

    Disney-Fox Deal Unleashes Flood of Free-Agent Executives, Talent

    Sony Pictures Television Intl. has inked with Spanish DTT operator Veo TV to program Veo’s second digital terrestrial TV channel, to be called Sony Entertainment Television on Veo. Programming supplied by Sony will create a daily block, initially 12 hours. Deal marks SET’s debut in Europe as a brand and its bow on free-to-air distribution […]

  • Morgan Spurlock Sexual Misconduct

    Morgan Spurlock's TNT Series 'Who Rules the World' Halts Production

    Sony Pictures Television Intl. has inked with Spanish DTT operator Veo TV to program Veo’s second digital terrestrial TV channel, to be called Sony Entertainment Television on Veo. Programming supplied by Sony will create a daily block, initially 12 hours. Deal marks SET’s debut in Europe as a brand and its bow on free-to-air distribution […]

  • George Clooney Matt Charman

    Watergate Series in the Works at Netflix From George Clooney, Matt Charman

    Sony Pictures Television Intl. has inked with Spanish DTT operator Veo TV to program Veo’s second digital terrestrial TV channel, to be called Sony Entertainment Television on Veo. Programming supplied by Sony will create a daily block, initially 12 hours. Deal marks SET’s debut in Europe as a brand and its bow on free-to-air distribution […]

  • The Chi

    TV News Roundup: Showtime Offers Early Look at Series Premiere of 'The Chi'

    Sony Pictures Television Intl. has inked with Spanish DTT operator Veo TV to program Veo’s second digital terrestrial TV channel, to be called Sony Entertainment Television on Veo. Programming supplied by Sony will create a daily block, initially 12 hours. Deal marks SET’s debut in Europe as a brand and its bow on free-to-air distribution […]

More From Our Brands

Access exclusive content