Big Korean studios are known for throwing expensive parties at Pusan, but Showbox raised the bar Monday night with a glitzy bash in the Boracay nightclub that left attendees dazzled.
Prexy Kim Woo-taek set the tone for the night by bouncing onto the stage in a flashy white sequined jacket and bow tie. Then, amidst clouds of sparks and white smoke, more than 20 of the company’s upcoming releases were introduced to the audience.
First, a parade of women came down the aisle carrying large signs printed with the films’ titles (divided into four genres: action, drama, comedy and romance), followed by the screening of short teasers. In between, the crowd was treated to performances by well-known local singers MC Mong and In Soon-i.
The highlight of the evening was the first public screening of a 4-minute trailer from “D-War,” a $70 million English-language monster movie starring Jason Behr.
Featuring scenes of Los Angeles being smashed to bits by a giant dragon, “D-War” was financed entirely in Korea with locally-produced special effects. The scale of the pic seemed to catch many partygoers by surprise.
Showbox will be hoping to get as good a reception at the American Film Market when it screens the completed film for the first time to a select group of buyers.