Spike TV hits the gas with 'Bullrun'
Spike TV is revving up its reality game.
Viacom men’s cabler has teamed with Rocket Science Laboratories and Maloof Television for “Bullrun,” a 10-episode competition series based on the international automotive rally of the same name.
Network has greenlit production for a spring 2007 premiere.
“Bullrun” reps the first series order for Rocket Science outside of Fox, which has been home to all of the production company’s skeins including “Joe Millionaire,” “Trading Spouses,” “Temptation Island” and “My Big Fat Obnoxious Boss.”
In each episode of “Bullrun,” amateur drivers will compete in a series of driving challenges out on the open road. Cameras will spotlight both the races as well as the behind-the-scenes action of participants before, during and after competition. Winner gets a big cash prize and bragging rights.
“From the regular guy who pours more heart and soul into his Camaro in his driveway than his relationship to the millionaire playboy who drives a $500,000 McLaren SLR, this show provides action for any guy in love with his car,” said Spike senior VP of alternative programming Sharon Levy.
“Bullrun” was one of several projects on Levy’s initial slate of development at Spike (Daily Variety, Dec. 6).
Exec producers are Rocket Science’s Chris Cowan, Jean-Michel Michenaud, Charles Duncombe and Joel Rodgers; Bullrun’s Andrew Duncan and David Green; and Maloof TV’s Phil Maloof and Andrew Jameson.
Spike’s other original reality offerings include summer shows “Raising the Roofs,” a fish-out-of-water docusoap, and “The Dudesons,” a “Jackass”-style stunt show set in the Arctic Circle.