ABC reality exec Greg Goldman is ankling the net to head up development for RDF USA, the company behind the Alphabet’s “Wife Swap.”
Goldman will serve as exec VP of development and current series for the company, starting May 1. Hiring reps the first big move by Chris Coelen, the newly named CEO of RDF USA (Daily Variety, Feb. 27).
Coelen said he talked to a number of reality producers and execs about potential hires and came away convinced Goldman’s creative chops are a good fit for the company.
“Producers think he’s got great instincts when it comes to the little things, like the notes he gives, to big things like what (concepts) will work as shows,” Coelen said, adding Goldman’s “wealth of experience” on various types of skeins also was a plus.
Goldman has spent two years at ABC, joining the net in 2004 as executive director of alternative series and specials. He helped develop “Wife Swap” and “American Inventor” for the Alphabet, and also worked on existing franchises such as “The Bachelor” and the American Music Awards.
Before landing at ABC, Goldman was head of development and production for Renegade 83, the company behind “Miracle Workers” and “Blind Date.”
Goldman said he shared the RDF exec team’s desire to produce “programming with a strong message and point and view.”
In addition to “Wife Swap,” RDF’s U.S. productions include the WB’s “Survival of the Richest,” VH1’s “Gene Simmons’ Rock School” and the TLC skeins “Junkyard Wars” and “Faking It.”