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‘Race’ ratings roar

World Brief

The preem of “The Amazing Race Asia” dashed to the top of ratings across the region Thursday.

The series airs on Sony Pictures Television Intl.’s AXN Asia at 9 p.m. and was the No. 1 show in its timeslot in Singapore and Malaysia and No. 2 in the Philippines.

Preem had the highest ratings of any bow of “The Amazing Race” among the coveted professional/executive/businessperson viewership that is AXN’s target aud.

When compared against other international channels in the same timeslot, “Amazing Race” pulled in just over 54% of such viewers.

AXN Asia is available to more than 76 million households in China, Hong Kong, Thailand, Japan, Sri Lanka and Pakistan, among others.

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