The preem of “The Amazing Race Asia” dashed to the top of ratings across the region Thursday.
The series airs on Sony Pictures Television Intl.’s AXN Asia at 9 p.m. and was the No. 1 show in its timeslot in Singapore and Malaysia and No. 2 in the Philippines.
Preem had the highest ratings of any bow of “The Amazing Race” among the coveted professional/executive/businessperson viewership that is AXN’s target aud.
When compared against other international channels in the same timeslot, “Amazing Race” pulled in just over 54% of such viewers.
AXN Asia is available to more than 76 million households in China, Hong Kong, Thailand, Japan, Sri Lanka and Pakistan, among others.