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Praisery Principal opens

U is among the firm's charter clients

Publicists Paul Pflug, a senior VP for Universal Pictures, and Melissa Zukerman are partnering in a new praisery, Principal Communications Group.

U is among the firm’s charter clients, and Pflug will continue to handle corporate communications for U execs.

Principal also will rep Wasserman Media Group, which Zukerman has long repped through her own PR shingle, as well as Sony Wonder/Sony BMG Home Entertainment, MovieTickets.com and Qualia Capital.

Firm officially opens for business on May 1.

Since Zukerman started her shingle in 2001, she has worked with clients including U, E! Entertainment and Virgin Group. Before setting out on her own, she was a corporate communications veep at iFilm. She has had praiser stints with Universal Studios Consumer Product Group, E! Online and Virgin.

Pflug joined U from Miramax Films where he was exec VP for media relations. Previous gigs included exec VP at Artisan Entertainment and partner at Bragman Nyman Cafarelli.

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