NBC to air USA sci-fier
NBC will, for the first time, air original product from sister network USA.
Peacock has slated a one-hour clip show of USA sci-fi drama “The 4400” for Saturday. “The 4400: Unlocking the Secrets” will recap the past two seasons’ events, aiming to draw new viewers to the show’s third-season premiere on June 11.
Previously, NBC has aired promotional runs of Sci Fi Channel’s “Battlestar Galactica” and Bravo’s “Queer Eye for the Straight Guy.”
USA also has announced a partnership with reality shingle Magical Elves (Bravo’s “Project Runway”) on the creation of original interstitials that will expand upon USA’s “Characters Welcome” brand campaign.
Network has ordered 40 five-minute shorts, with plans to debut 10 per quarter beginning in October. Mini episodes will fall into two categories: “Character Road Trip,” in which hosts will search for and celebrate the country’s greatest real-life characters, and “Character Fantasy,” a Saturday-night makeover series in which real people are encouraged to unleash their “inner characters.”
“The 4400: Unlocking the Secrets” will repeat Sunday on USA and later in the week on corporate sibs Sci Fi Channel and Bravo. Yahoo! TV has been streaming the clip show for the past eight days.
Skein concerns a group of alien abductees mysteriously returned to Earth.