NBC has struck down “The Book of Daniel,” canceling the controversial skein after four episodes.
Show never caught on with viewers and also wound up being preempted at least once by nine affiliates across the country (repping 2% of the nation) because of concerns over storylines.
“The Book of Daniel” starred Aidan Quinn as an Episcopalian minister who struggles with an addiction to painkillers and a dysfunctional family. He’s also seen occasionally speaking to a Jesus character whom only he sees.
After three weeks (and the four segs), the show averaged a 2.3 rating and 6 share among adults 18-49. “Daniel” attracted just 7.2 million viewers. Four episodes remain unaired.
Not helping matters: Advertisers shied away from the show, forcing NBC to air promos instead. Peacock president Kevin Reilly told reporters at the Television Critics Assn. press tour Sunday that the show’s outlook wasn’t good (Daily Variety, Jan. 23).
NBC Universal TV and Sony Pictures TV produced “The Book of Daniel,” which came from exec producers Jack Kenny and Flody Suarez.