Openden cast in CW role

Exec new topper for netlet

The CW has brought Lori Openden on board to play the role of casting topper at the new netlet.

As senior VP of talent and casting, Openden will handle the hiring of series regulars, as well as recurring roles and guest stars on CW series. She’ll also handle the network’s talent development.

Openden moves over from UPN, where she has held the same title since August 2005. That means she has already been working closely with new CW entertainment topper (and outgoing UPN chief) Dawn Ostroff, who made the announcement Friday. Openden will report to Ostroff.

Before joining UPN fulltime, Openden had served as a consultant and casting exec at the netlet since 2003; she’d also freelanced on several pilots and series, such as ABC’s “8 Simple Rules.”

Openden’s credits also include a four-year stint in the casting department at NBC, where she worked on pilots and series such as “ER,” “Friends,” “Frasier” and “Seinfeld.”

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