Media General now Peacock's third-largest affil group
NEW YORK — NBC Universal has completed the $600 million sale of four O&Os to Media General — part of its effort to focus on markets where the network has a duopoly with Spanish-language sister net Telemundo.
Sale increases the number of NBC stations Media General owns from five to nine, turning the company into the Peacock’s third-largest affiliate group.
Stations transferred in the deal are WNCN Raleigh, N.C.; WCMH Columbus, Ohio; WVTM Birmingham, Ala.; and WJAR Providence, R.I.
The Columbus and Providence stations are in political battleground states, so they benefit from ad spending in election years.
The stations employ 450 people.
As a result of the deal, Media General will have to divest its CBS affil in Birmingham; it has six months to do so under an agreement with the FCC.