NBC sells off 4 stations

Media General now Peacock's third-largest affil group

NEW YORK — NBC Universal has completed the $600 million sale of four O&Os to Media General — part of its effort to focus on markets where the network has a duopoly with Spanish-language sister net Telemundo.

Sale increases the number of NBC stations Media General owns from five to nine, turning the company into the Peacock’s third-largest affiliate group.

Stations transferred in the deal are WNCN Raleigh, N.C.; WCMH Columbus, Ohio; WVTM Birmingham, Ala.; and WJAR Providence, R.I.

The Columbus and Providence stations are in political battleground states, so they benefit from ad spending in election years.

The stations employ 450 people.

As a result of the deal, Media General will have to divest its CBS affil in Birmingham; it has six months to do so under an agreement with the FCC.

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