NBC expands gameplan

Studio, Endemol make deal for '100'

NBC has said “deal” to “1 vs. 100,” a new gameshow from “Deal or No Deal” producer Endemol USA.

Peacock on Tuesday secured a series commitment to the show, which has been ordered as a potential companion piece to the hit “Deal.”

“1 vs. 100” already airs in more than 12 territories — including Holland, Germany, Portugal and Vietnam — and has just been picked up by the BBC in the U.K.

“Deal” exec producer Scott St. John is onboard to also exec produce the U.S. version of “1 vs. 100,” which could be readied for air as soon as this summer.

Show will offer a prize of up to $3 million — a record for a regularly scheduled U.S. gamer.

In “1 vs. 100,” a contestant sits in a chair and answers trivia questions while facing a “mob” of 100 people. The player hopes to eliminate those 100 (and add money to his or her pot) by correctly answering the questions — as some of his opponents fail. As the mob’s number dwindles, the contestant will make more money — but also be given a chance to cut and run. If the player answers one question wrong, the game is over and the contestant leaves empty-handed.

“It has an eventlike feel,” Endemol USA prexy David Goldberg said. “It’s easy to understand, it’s wrought with tension and conflict and requires both intelligence and guts.”

Craig Plestis, NBC’s senior VP of alternative programs and development, said he was drawn by the show’s mix of trivia questions and “Deal”-style anxiety.

“There’s that brain element along with the greed element — how far the contestants are willing to push,” he said. “It’s a unique concept, and so well thought out. Like ‘Deal or No Deal,’ we knew we wanted it in the room.”

Goldberg said he pitched the show to NBC execs Monday and a series order was in place by the next day.

“They’ve been really good partners on ‘Deal,’ and we wanted to continue that success,” Goldberg said.

In the wake of “Deal’s” success, Goldberg said he’s been raiding the company’s cupboard to find other potential gameshow franchises to pitch around town. Beyond “1 vs. 100,” he hopes to bring out two more game formats in the coming days.

“We wasted no time in ID’ing a new crop to bring out,” he said. “We have no shortage of existing and new gameshow formats to cull from our lineup.”

Goldberg said he’s sensed a renewed urgency from broadcasters looking for gameshows, as “Deal” continues to perform well for NBC.

Plestis declined to elaborate on a timetable for “1 vs. 100” or whether the net will launch the show as a strip (much like the Peacock did with “Deal”), although he said it’s a possibility.

“It all depends on timeslot availability,” he added.

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