NBC banks on deal man

Peacock's Graboff grabs best of West

Capping off a week of executive shuffles at the Peacock, Marc Graboff has been elevated to West Coast president at NBC Universal TV.

Graboff will oversee all operations and administration duties for NBC Entertainment and NBC Universal TV Studio. He’ll continue to report to NBC U TV Group chief exec Jeff Zucker.

Peacock execs said the move makes official what Graboff’s job has already been since Zucker left Burbank to take the top TV job 18 months ago. NBC Entertainment topper Kevin Reilly and NBC U TV Studio prexy Angela Bromstad will report to Graboff on business, operational and administrative issues but still report directly to Zucker on programming and creative affairs.

“In no way does this change how Kevin and Angela have been operating, and it only puts a more formal ribbon around the way the business has been running,” Zucker said. Graboff has been “at the core of our successful business model. In light of my expanded responsibilities, I am formalizing what Marc has been doing.”

Graboff’s promotion continues a trend in which more business affairs execs are gravitating toward top network and studio jobs. But Graboff said he had no designs on getting into the programming end of things.

“I’ve been doing that so Kevin and Angela could focus on being the creative people,” he said. “The last thing the TV business needs is another former lawyer as a creative executive.”

Graboff’s direct reports include Beth Roberts, who oversees business affairs for NBC U’s broadcast and cable entertainment divisions; Rick Olshansky, who heads up business affairs for NBC U TV Studio; Rob Fitzpatrick and Andrea Melville, who handle business and legal affairs for NBC U TV Distribution; and Jerry DiCanio, head of NBC U TV’s studio and distribution production operations.

“My time will be spent continuing to manage our increasingly complex business matters,” Graboff said.

One of Zucker’s most trusted lieutenants, Graboff joined NBC in November 2000 as exec VP, handling all business affairs duties for NBC Entertainment, NBC Studios and NBC Enterprises. He jumped from CBS, where he’d been senior VP at CBS Entertainment since 1997.

Graboff fills a position that has been empty since 2002, when Scott Sassa left the net. Post was first held by Don Ohlmeyer for much of the 1990s.

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