Under terms of the deal, the non-profit NATPE and the privately owned Discop will form a co-branded joint partnership under which NATPE will provide organizational, managerial, financial and marketing support to the latter.
Patrick Jucaud, Discop’s former owner and general manager, will continue running the event, now in its 15th year, and oversee day-to-day operations. The next Discop will unspool in Budapest June 22-24.
Announcement of the hookup was made Monday in Las Vegas by NATPE prexy-CEO Rick Feldman and Jucaud. No pricetag was put on the deal, but Jucaud did say that Discop was already a profitable concern.
“With the growth of TV, DVD, mobile and broadband across Eastern Europe, this new alliance makes perfect business sense and adds value to both NATPE members and Discop,” Feldman said.
Some 900 participants took part in the last Discop, including 238 sales organizations and 534 buyers from 30 regional countries, including Greece, Malta, Israel, Turkey and Lebanon.
NATPE will continue to take place in January and Discop in June, the latter expected to get an infusion of workshops and panels, one of NATPE’s strengths.
It’s also thought that advertising across Eastern Europe will boom once more of these countries fully integrate into the European Union. The advertising contingent at NATPE is likely to get involved in Discop as well.
Discop has made an effort to attract a Latin American presence largely because of the successful distribution in Eastern Europe of telenovelas.
Efforts to boost the attendance at Discop are expected to increase now that NATPE is involved. Some 8,000 attendees are winging their way to Vegas for NATPE itself, which opens today and runs through Thursday.
NATPE organizers said they don’t expect to make any other foreign market purchases, like Discop, in the near term, but that Asia and Latin America are future prospects for development.