MTV calling for ‘Momma’

Net renews Valderrama skein

MTV has renewed trash-talking competish “Yo Momma” for a second season, while giving a global greenlight to “Meet and Delete,” a format that will launch across MTV channels and platforms worldwide.

“Yo Momma,” hosted by Wilmer Valderrama and exec produced by him and Evolution Film & Tape, ranks first in its time period (Monday-Thursdays at 6) in MTV’s target 12-24 aud. Net exec VP Lois Curren decided to bring back the skein because it draws topnotch ratings and works across both afternoon and primetime dayparts.

As for “Meet and Delete,” MTV Networks will roll out the series beginning this month across MTV, MTV.com, MTV2, college web mtvU, MTV wireless and the music net’s suite of broadband channels. MTV’s channels in Europe, the Asia-Pacific region and Latin America will premiere local versions.

“Meet or Delete” follows college students who decide on potential friends/dates based solely on the contents of their computer hard drives. Launch was developed in collaboration with Hewlett Packard’s PC global marketing campaign “The Computer Is Personal Again.”

Elsewhere at MTV Nets, MTV prexy Christina Norman has expanded the duties of senior VP of research and planning Michael Greco. He’ll now report directly to Norman and oversee the qualitative programming and branding side of the cabler’s research and planning department (responsible for MTV, MTV2, mtvU and the broadband services).

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