CANNES — The Mouse House unveiled a series of deals in Cannes on Tuesday that point up just how varied the licensing pacts at Mipcom have become.
The company has inked several program licensing deals in Russia, one of the hottest markets.
In its first deal with a Hollywood major, St. Petersburg TV, one of the country’s newest channels, has licensed a selection of feature films and live-action series from Disney. Similarly, TV3 Russia, one of the country’s largest independent broadcasters, NTV and Ren TV have each licensed an unspecified number of movies and series from the Hollywood distrib.
Disney exec VP Tom Toumazis said the deals come at an important time for the Walt Disney Co. in Russia, “where our portfolio is proving to be strong among Russian viewers.”
The Mouse House recently tapped Marina Jigalova-Ozkan as managing director of its Russian outpost to drive the company’s growth strategy and coordinate Disney’s business efforts there.
On the new-media front, Disney has agreed to supply ABS-CBN’s mobile customers in the Philippines with video content from “Desperate Housewives” and “Grey’s Anatomy,” including second-season sneak peeks, behind-the-scenes and recap video clips.
Seasons two of “Desperate House-wives” and “Grey’s Anatomy” are airing on Studio 23, one of ABS-CBN’s over-the-air networks.
Finally, in Japan, viewers will be able to see the U.S. version of “The Amazing Race” reality show for the first time via a deal between Disney and the Sony-owned AXN action channel.
“The Amazing Race” also is being produced locally in Asia and Central and Eastern Europe for AXN channels.
No financial details of these deals were made available.