Mipcom opens to record numbers

Attendance at TV mart is up 10% to nearly 12,300

This article was updated at 4:40 p.m.

CANNES — More channels, more platforms and a record-breaking number of execs raised hopes of a bumper year for TV sales at the Mipcom mart, which opened Monday.

Registered participants on day one of the annual confab were up 10% this year to nearly 12,300, the highest levels since Mipcom launched in 1985, organizer Reed Midem said.

With an array of U.S. shows wowing auds worldwide, the Hollywood majors had the most to crow about — and they made plenty of noise on Monday.

Disney announced a slew of deals and paraded the producers of its latest shows, “Six Degrees” and “Ugly Betty.”

“The market is very buoyant,” said Buena Vista Intl. TV’s Tom Toumazis, exec VP and managing director for Europe, Middle East and Africa.

The continuing strength of the euro against the dollar made top prices for Hollywood fare that much more palatable to European broadcasters, Toumazis said.

However, distribs concur that the market is fragmenting — and it takes more deals with more clients to match revenues from a few years back.

Putting in his first appearance in two years, French culture minister Renaud Donnedieu de Vabres inaugurated the mart Monday, accompanied by Cannes Mayor Bernard Brochant.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading