Attendance at TV mart is up 10% to nearly 12,300
This article was updated at 4:40 p.m.
CANNES — More channels, more platforms and a record-breaking number of execs raised hopes of a bumper year for TV sales at the Mipcom mart, which opened Monday.
Registered participants on day one of the annual confab were up 10% this year to nearly 12,300, the highest levels since Mipcom launched in 1985, organizer Reed Midem said.
With an array of U.S. shows wowing auds worldwide, the Hollywood majors had the most to crow about — and they made plenty of noise on Monday.
Disney announced a slew of deals and paraded the producers of its latest shows, “Six Degrees” and “Ugly Betty.”
“The market is very buoyant,” said Buena Vista Intl. TV’s Tom Toumazis, exec VP and managing director for Europe, Middle East and Africa.
The continuing strength of the euro against the dollar made top prices for Hollywood fare that much more palatable to European broadcasters, Toumazis said.
However, distribs concur that the market is fragmenting — and it takes more deals with more clients to match revenues from a few years back.
Putting in his first appearance in two years, French culture minister Renaud Donnedieu de Vabres inaugurated the mart Monday, accompanied by Cannes Mayor Bernard Brochant.