Michael Cohl

Architect of the global tour; promoter of five of the top 10 tours of all time

When Michael Cohl first uttered the phrase “global tour,” regional promoters around the country blanched. The concept meant Cohl would deal directly with the acts and the venues, circumventing artist’s agents and promoters. As a result, acts such as U2, Rolling Stones, Fleetwood Mac and Pink Floyd earned millions, as did Cohl. And the paydays continue for tours under Cohl’s aegis: During the first six months of 2006, the Rolling Stones’ Big Bang Tour topped $52.5 million; U2 grossed $15 million. Although the consolidation of the industry into a handful of firms has worried other promoters, it has not diminished Cohl’s clout. Live Nation, the world’s largest promoter, bought in May a controlling interest in Cohl’s firm. “I believe in their approach,” says Cohl, the subject of a doc by “Last Mogul” director Barry Avrich, who landed a rare on-camera interview with the notoriously press-shy promoter for the project. “He’s the most famous man you’ve never heard of,” Avrich says.

P.O.V.: “You can’t sit still and embrace the status quo.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading