E! Networks is expanding its new media department internationally with the promotion of Bill McLean to VP and the appointment of Adrian Seto to E! Networks’ Asia Pacific office.
McLean will report to E! Networks senior VP of new media John Najarian and Seto will report to McLean.
McLean joined E! in 2003 as business development director, responsible for strategic planning for the programming and international networks groups, as well as analysis of emerging new media opportunities and commerce.
In his expanded role, he will manage E!’s domestic and international mobile content distribution as well as domestic terrestrial and satellite radio initiatives.
Seto is responsible for expanding celebrity-based content further for mobile and online. He will also work closely with E!’s international television group in Hong Kong.
Before E!, he headed the music department for News Corp. satcaster Star in Hong Kong.