ABC has decided the best lead-in for Lorne Michaels’ new laffer “Sons & Daughters” is … “Sons & Daughters.”
Untraditional family comedy will be double-pumped Tuesdays at 9 and 9:30 p.m. starting March 7, the net said Friday.
Scheduling displaces “Commander in Chief,” which ABC said would return in the spring. While Alphabet execs haven’t been happy with “Commander’s” ratings performance, it’s not unusual for ABC to pull one of its dramas to try out a new show in the spring.
Indeed, ABC is widely expected to rest “Grey’s Anatomy” for a few weeks to test out newcomer “What About Brian,” though the net hasn’t announced its plans yet.
Alphabet’s scheduling ploy with “Sons & Daughters” mirrors a strategy used this winter by NBC, which has been airing back-to-back episodes of “Scrubs” in the 9-10 p.m. Tuesday slot.
It also means that, come March, three shows developed by ABC Entertainment prexy Steve McPherson — “Sons & Daughters,” “Scrubs” and “The Amazing Race” — will be vying for eyeballs.
While McPherson and other ABC execs have been vocal in their support of “Sons & Daughters,” figuring out a timeslot for the skein has been tough. Most of ABC’s existing comedies are traditional multicamera sitcoms, while those that have tried to be a bit different — “Emily’s Reasons Why Not,” “Jake in Progress” — haven’t done well in the ratings.
One benefit of the March 7 premiere date: ABC will be able to hype the show’s bow during its March 5 Oscarcast.
NBC Universal Television Studio and Broadway Video are producing “Sons & Daughters.” Skein, which mixes improv and scripted humor, stars Fred Goss, Max Gail and Dee Wallace.