Lifetime is getting into the kennel with Kevin Dill and Mechelle Collins (Bravo’s “Blow Out”) for “Off the Leash,” a docudrama set at a Hollywood talent agency for pets.
Cabler has ordered six half-hour episodes.
Project was announced in development during Lifetime’s upfront presentation this spring, but has since been redeveloped for a preem this fall.
“Leash” is one of the first series to move forward under reality senior VP Jessica Samet, an MTV alum whose credits include “The ’70s House,” “Viva La Bam” and “Jackass.”
Skein follows staff and clientele of Le Paws Hollywood Pet Agency, where dog scouts lure talent at Beverly Hills parks and sales teams work to persuade owners to pay them big bucks to train pets for onscreen roles.
“This show offers a humorous glimpse at the machinations behind how a pet makes it from the home to the bigscreen — and it’s just as full of absurd surprises as any human actor’s struggle for success,” said Lifetime entertainment prexy Susanne Daniels.
Lifetime has made an aggressive push for younger auds with its original reality shows, including “Cheerleader Nation” and upcoming Brillstein-Grey-produced “Election,” which casts Mary Matalin and James Carville as campaign managers for a high school election for student body president.
Intuitive Entertainment will produce “Leash” for Lifetime. Dill and Collins will exec produce.