MADRID — New Spanish broadcaster La Sexta has announced the acquisition of four series from the BBC, including prize-winning comedy “Extras” and hospital drama “Bodies.”
La Sexta also has picked up from BBC the con drama “Hustle” and adventure series “Robin Hood.”
Launched six months ago by Spanish production house Imagina and Mexico’s Televisa, La Sexta skeds sports and U.S. dramas as its strategic primetime programming.
But the BBC pickups underscore a logical next step for Spain’s free-to-air TV market: the search for new drama sources beyond the U.S., where there’s a finite number of hits. Europe is the next obvious option.
La Sexta broadcasts 12 U.S. skeins Monday to Friday, including its primetime star “Prison Break,” which averages a 3.5% share, nearly one percentage point above the channel’s average.
NBC comedy “My Name Is Earl” will debut tonight on La Sexta in Wednesday primetime.
Starting Thursday, “Prison Break” will air primetime back-to-back with Fox forensic drama “Bones.”