ABC is showing some love to “Kyle XY.”
In an Alphabet first, the network will repurpose fare from one of its cable assets in primetime. ABC Family’s upcoming drama “Kyle XY” will get a second run on the network Friday nights at 9 for at least the first four episodes. Skein bows on ABC Family on June 26.
In addition, “Kyle” will be available free on iTunes beginning Tuesday — almost a full week before the on-air premiere.
Move makes sense for ABC, which has nothing to lose on Fridays, where it has no returning entertainment shows. “Kyle” could, in success, warm up the time period for the Anne Heche comedy “Men in Trees,” which will move into the 9 p.m. Friday slot in September.
Though it’s new for ABC, repurposing deal is not the first time a broadcast network has offered some promotional heft for its cable sibs. NBC has aired episodes of Bravo’s “Queer Eye,” Sci Fi Channel’s “Battlestar Galactica” and, most recently, a highlights spec for USA’s “The 4400.”
Fox, meanwhile, is airing season-one segs of the FX comedy “It’s Always Sunny in Philadelphia” leading up to the June 29 cable premiere.
Touchstone TV produces “Kyle,” about a mysterious teen naive about the world around him.