Former Wall Street Journal reporter John Lippman has signed up for praisery duty at crisis PR firm Sitrick & Co. Former Daily Variety reporter David Bloom is also joining the firm.
Hires follow the departures of Allan Mayer and Kelly Mullens to 42West, formerly known as the Dart Group.
Lippman said his decision to jump to the other side of the reporter’s pad was difficult. “This is something I thought I would never do,” he said. “I wasn’t one of the most PR-friendly journalists in town, but I knew Mike Sitrick, and the more people I met at this firm — many of them are former journalists I knew and respected — the more engaged I became with the possibility.”
For the past three years, Lippman had been penning a weekly column about Hollywood. He first joined the Journal in 1995 after a five-year stint at the Los Angeles Times covering the TV biz.
He started his journalism career at Broadcasting & Cable before jumping to Variety, where he covered TV from Gotham. Then he headed to London with the Sunday Times.
Bloom first jumped from journalism to PR when he departed Daily Variety in 2003 for MGM, where he worked in corporate communications.
Earlier this year, Lippman had planned to write a book, tentatively titled “Oscar Inc.,” about the business that has grown up around the kudos season. Crown, which has a partnership with the Journal, had agreed to publish the tome, but Lippman hadn’t yet inked the pact when Sitrick called to talk about a job.
Since he couldn’t both write the book and take the new gig, “The book is suspended,” Lippman said.