Inside Move: NBC primetime exec flies the coop

Maynard departs Peacock post

NBC exec VP of primetime development Ghen Maynard is departing his post at the network. Insiders said Maynard, who jumped from CBS in May 2004, is negotiating his next move and more details may be known this week.

Maynard’s replacement is expected to be Katherine Pope, currently senior VP of drama development at NBC Universal TV Studio.

The Maynard move is believed to be part of a larger structural adjustment at the Peacock. Net is said to be in the process of dropping its system of dividing development execs into teams covering NBC Universal TV Studio product vs. teams handling fare from outside studios. Such a move would be hailed around town by agents and execs who said the “team” system — which was put in place last summer — promoted unnecessary internal competition and led to some confusion over who to contact first.

In conjunction with the shift away from the team system, insiders said Cheryl Dolins, the net’s senior VP of comedy, will depart.

Maynard couldn’t be reached for comment, while the net declined to discuss the changes. An NBC spokeswoman would only say that Maynard was “a valued person here, and an important member of this team.”

Insiders said Maynard may have been offered the NBC reality job but turned it down. Maynard headed reality at CBS and sib UPN but moved to NBC in order to return to his scripted roots.

At CBS, Maynard launched the net’s alternative programming department from scratch after bringing megahit “Survivor” to the net. His other successes included “The Amazing Race,” “Big Brother” and “America’s Next Top Model.”

He joined NBC as one of NBC Entertainment prexy Kevin Reilly’s top lieutenants, overseeing development for both comedy and drama. At NBC U TV, drama VP Laura Lancaster is expected to take over for Pope.

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