“American Idol” can add another piggybacker to the list of those riding the show’s coattails — its own star.
“Idol” judge Paula Abdul will host a live special on QVC hawking her line of jewelry next week in a move timed to basically coincide with the “Idol” finale.
The “Idol” judge’s special for Paula Abdul Jewelry will air on the net live at 7 p.m. ET Monday, the night before the two-day finale kicks off. Later, it will be streamed on fan sites and “other places on the Web that Abdul fans would go,” according to QVC.
Special was even set to be shot at the Kodak Theater, where the “Idol” finale is taking place, but it has since moved to the nearby Babylon Court for logistical reasons.
“Idol” has had a long list of piggybackers, from wireless companies like Cingular to rival nets who see ratings bumps when “Idol” stars come on their shows.
And fellow judge Simon Cowell has reaped the benefits of the show’s massive exposure with sales of “Idol” artists on his Sony BMG record label.
But latest move is the most explicit attempt for a star of the show to benefit directly on a rival net from the series’ exposure.
QVC, which has aired several Abdul specials before, says it’s careful to keep a wall between Abdul’s “Idol” work and her work for the net. “Her vision was exactly what QVC was looking for, and it was a perfect outlet for her,” QVC spokesperson Janice Johnson said.
But Johnson also allows that when it comes to the relationship between “Idol” and the star’s appearances, “you can’t have one without the other.”
She also says that the event enjoys publicity because Abdul sometimes gives contestants a piece of jewelry from her line. For QVC, that’s publicity to die for — or maybe, in Abdul’s case, to cry for.