Variety taps Lewis

Exec will be key force in generating consumer ad rev

Jeannine Lewis has joined Variety as senior consumer account executive, overseeing all national consumer and luxury categories for the West Coast.

Additionally she will be a key force in generating consumer advertising revenue. Based in L.A., she will report to Craig Kaplan, publishing director of consumer advertising.

“Jeannine’s creativity and drive, combined with her passion for the entertainment category, will deliver the highest caliber of integrated marketing strategies to Variety‘s clients,” said Kaplan.

Lewis has spent 14 years in the business, most recently at the Hollywood Reporter.

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