HBO channels o’seas

Cabler set to roll out service in Europe, Japan

HBO is poised to launch branded premium channels in Europe and Japan, international topper Simon Sutton told a Blighty confab Thursday.

In the long term HBO plans to roll out subscription services on cable in the U.K., Germany, France, Spain, Italy and Japan, with some of these launching within two years.

HBO already operates channels in Central America in addition to the U.S., but has held back from moving into Europe or Japan as a channel operator.

“We are thinking about having a branded presence in the world’s top six markets (outside the U.S.),” said Sutton, who returned to his job last fall after a five-month career break.

In the U.K., HBO shows such as “Rome,” “Sex and the City” and “The Sopranos” air on BBC2 and Channel 4. But Sutton said HBO’s documentary output is unknown in this key territory and thus might form the basis of a new channel.

However, Sutton, presenting a keynote address at the Oxford Media Convention, said he didn’t see why licensing arrangements for skeins on terrestrial or cable webs in Blighty or elsewhere should be affected if HBO launched a branded channel in that territory.

“We don’t intend to take programming away from anyone,” he said. “It all depends on how different properties are windowed.”

C4 topper Andy Duncan said rolling out an HBO channel in Blighty would not affect C4’s relationship with HBO. “I don’t feel threatened by it,” he said.

In his speech Sutton stressed how the emergence of on-demand services was spearheading changes in U.S. broadcasting.

“Traditional ratings information can lose any meaning,” he claimed, citing how in the U.S. “Rome” lost auds to “Desperate Housewives” on Sunday nights partly because HBO subscribers could see “Rome” on demand whenever they wanted.

More TV

  • kristin chenoweth

    Kristin Chenoweth to Star in 'Trial and Error' Season 2 at NBC

    HBO is poised to launch branded premium channels in Europe and Japan, international topper Simon Sutton told a Blighty confab Thursday. In the long term HBO plans to roll out subscription services on cable in the U.K., Germany, France, Spain, Italy and Japan, with some of these launching within two years. HBO already operates channels […]

  • Peak TV Saturation TV Placeholder

    HBO, CW, Sundance Execs Offer Advice on Breaking into TV for Young Writers

    HBO is poised to launch branded premium channels in Europe and Japan, international topper Simon Sutton told a Blighty confab Thursday. In the long term HBO plans to roll out subscription services on cable in the U.K., Germany, France, Spain, Italy and Japan, with some of these launching within two years. HBO already operates channels […]

  • 'Sense8' Star Takes Lead Role in

    'Sense8' Star Brian J. Smith Takes Lead Role in 'LA Confidential' Pilot at CBS

    HBO is poised to launch branded premium channels in Europe and Japan, international topper Simon Sutton told a Blighty confab Thursday. In the long term HBO plans to roll out subscription services on cable in the U.K., Germany, France, Spain, Italy and Japan, with some of these launching within two years. HBO already operates channels […]

  • CNN Gun Control Town Hall

    CNN Town Hall Tackles Tough Gun Control Issues, but Blind Spots Persist

    HBO is poised to launch branded premium channels in Europe and Japan, international topper Simon Sutton told a Blighty confab Thursday. In the long term HBO plans to roll out subscription services on cable in the U.K., Germany, France, Spain, Italy and Japan, with some of these launching within two years. HBO already operates channels […]

  • Bellamy Young

    'Scandal' Star Bellamy Young Lands Lead Role in ABC Drama Pilot 'False Profits'

    HBO is poised to launch branded premium channels in Europe and Japan, international topper Simon Sutton told a Blighty confab Thursday. In the long term HBO plans to roll out subscription services on cable in the U.K., Germany, France, Spain, Italy and Japan, with some of these launching within two years. HBO already operates channels […]

  • Peter Micelli eOne

    CAA's Peter Micelli Joins Entertainment One as Chief Strategy Officer (EXCLUSIVE)

    HBO is poised to launch branded premium channels in Europe and Japan, international topper Simon Sutton told a Blighty confab Thursday. In the long term HBO plans to roll out subscription services on cable in the U.K., Germany, France, Spain, Italy and Japan, with some of these launching within two years. HBO already operates channels […]

More From Our Brands

Access exclusive content