'WNT' ratings take a hit
ABC News’ “World News Tonight With Charles Gibson” turned in its lowest-rated week since Nielsen began using electronic People Meters to measure TV audiences.
“World News” averaged just over 7.05 million in total viewers in the second week of June, an 11% decrease from the same week last year and its lowest number since 1987.
The week was Gibson’s second in the anchor’s chair for ABC and reflects four days when he anchored the broadcast plus one day anchored by Terry Moran.
Gibson’s four-day average from Monday to Thursday, days on which he anchored the broadcast, was slightly higher at 7.28 million.
All three networks with evening newscasts turned in numbers well below their yearly averages last week, reflecting the normal ratings doldrums that set in over the summer.
But two of three networks — NBC and ABC — lost ground compared with last year.
NBC’s “Nightly News With Brian Williams” turned in an average of 7.82 million viewers, a 5% decrease from the same week last year. On the other hand, CBS’ “Evening News With Bob Schieffer” had 6.72 million viewers, a 4% increase.
In the 25-54 demographic, the most desirable for news advertisers, ABC was down 9% from last year while NBC and CBS broke even.