Foxtel goes interactive for subscribers

Feevee launches Internet-based electronic program guide

SYDNEY — Feevee Foxtel announced Wednesday a range of services to increase interactivity for subscribers.

Feevee platform launched Foxtel on Demand, showcasing the best of its content in a VOD format and a new Internet-based electronic program guide (EPG) that allows users to instruct their set-top boxes to record programs via the Internet.

Foxtel, which claims the rollout of the Web-based EPG is a world first, said the guide will also be available on mobile phones beginning in March.

“It is one thing to be mobile but it is another thing to be able to plan your viewing when you are not sitting in front of the TV,” said Foxtel’s content and development topper Patrick Delany.

Foxtel also said that for the first time in the Sydney market feevee has overtaken the free webs in penetration; in Oz’s largest city 23.4% of homes watched feevee in 2006 with the nearest free web, Channel 7, drawing 21.5%, followed by 9 (21%) and 10 (15.5%).

Web tubthumped its summer content, peak viewing time for feevee as the Oz free webs go into non-ratings period, with the launch of its “Do it all this summer” ad campaign.

In addition to the campaign, Foxtel gave a sneak peek of its drama “Dangerous.” High-octane skein set against a backdrop of street crime in the Aussie suburbs is to bow in January and net hopes to emulate the success of feevee drama “Love My Way.”

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