You will be redirected back to your article in seconds

Fox’s MyNetworkTV to upload soap segs

Net picks up 13 more affils

NEW YORK — The steamy primetime soap operas of Fox’s MyNetworkTV will burst out of their one-hour nightly formats with dozens of additional segments designed for exclusive play on the network’s Web site.

Bob Cook, prexy-chief operating officer of Twentieth TV, told an audience of media buyers at the MyNet upfront in New York on Tuesday that Twentieth is producing as many as 3,000 segments geared to enhance the eight soaps scheduled throughout the 2006-07 season (four at 8 p.m. and four at 9, each in 13-week cycles).

The goal of these short segments, which visitors to MyNetworkTV.com can download for viewing on their computer screens, is “to promote the telecast of the series,” said Cook, “and to enrich the characters, making fans eager to tune in to the next episode.”

For example, in the exclusive broadband segment “Confessional,” a character on “Table for Three,” the soap that kicks off the network on Sept. 5 at 8, will speak directly to someone off-camera, as though revealing her inner thoughts to a psychiatrist.

Another segment linked to the restaurant-set “Table for Three” will feature the actors in character discussing recipes for foods reputed to stir erotic feelings. Seg is called “Food for Love.”

MyNetworkTV.com expects to generate dollars by seeking out advertisers to sponsor these segments. Each TV station affiliated with the net will have links to MyNetworkTV.com, Cook added.

He said the net never seriously considered allowing MyNetworkTV.com to repeat full episodes of each soap opera on the Web site for fear that it would cause viewers to skip the telecast, depriving TV stations of ad revenue.

More TV

  • SCANDAL - "Over A Cliff" -

    'Scandal' Series Finale Recap: The Gladiators Say Goodbye in 'Over A Cliff'

    NEW YORK — The steamy primetime soap operas of Fox’s MyNetworkTV will burst out of their one-hour nightly formats with dozens of additional segments designed for exclusive play on the network’s Web site. Bob Cook, prexy-chief operating officer of Twentieth TV, told an audience of media buyers at the MyNet upfront in New York on […]

  • Bart Peters

    Former Audience Network Exec Bart Peters Launches Big Branch Productions

    NEW YORK — The steamy primetime soap operas of Fox’s MyNetworkTV will burst out of their one-hour nightly formats with dozens of additional segments designed for exclusive play on the network’s Web site. Bob Cook, prexy-chief operating officer of Twentieth TV, told an audience of media buyers at the MyNet upfront in New York on […]

  • David Hogg

    TV News Roundup: Freeform, ABC News Team for 'Parkland: For Our Lives' Special

    NEW YORK — The steamy primetime soap operas of Fox’s MyNetworkTV will burst out of their one-hour nightly formats with dozens of additional segments designed for exclusive play on the network’s Web site. Bob Cook, prexy-chief operating officer of Twentieth TV, told an audience of media buyers at the MyNet upfront in New York on […]

  • Henrik Bastin UTA

    'Bosch' Producer Fabrik Entertainment Signs With UTA (EXCLUSIVE)

    NEW YORK — The steamy primetime soap operas of Fox’s MyNetworkTV will burst out of their one-hour nightly formats with dozens of additional segments designed for exclusive play on the network’s Web site. Bob Cook, prexy-chief operating officer of Twentieth TV, told an audience of media buyers at the MyNet upfront in New York on […]

  • Pilot -- Upon learning that Lesley

    CBS Pulls Comedy 'Living Biblically' Off Schedule

    NEW YORK — The steamy primetime soap operas of Fox’s MyNetworkTV will burst out of their one-hour nightly formats with dozens of additional segments designed for exclusive play on the network’s Web site. Bob Cook, prexy-chief operating officer of Twentieth TV, told an audience of media buyers at the MyNet upfront in New York on […]

  • Hulu Orders Middle School Comedy 'PEN15'

    Hulu Orders Middle School Comedy 'PEN15'

    NEW YORK — The steamy primetime soap operas of Fox’s MyNetworkTV will burst out of their one-hour nightly formats with dozens of additional segments designed for exclusive play on the network’s Web site. Bob Cook, prexy-chief operating officer of Twentieth TV, told an audience of media buyers at the MyNet upfront in New York on […]

  • THE HANDMAID'S TALE -- The Emmy-winning

    Everything We Know About 'The Handmaid's Tale' Season 2

    NEW YORK — The steamy primetime soap operas of Fox’s MyNetworkTV will burst out of their one-hour nightly formats with dozens of additional segments designed for exclusive play on the network’s Web site. Bob Cook, prexy-chief operating officer of Twentieth TV, told an audience of media buyers at the MyNet upfront in New York on […]

More From Our Brands

Access exclusive content