Taking advantage of the huge turnout one night earlier for the season finale of “American Idol,” Fox successfully launched season two of “So You Think You Can Dance” on Thursday.
“Dance,” a solid performer when it bowed last summer, was easily the top-rated program of the night in key young-adult demos opposite a heavy helping of repeats on rival nets.
From 8 to 10, “So You Think You Can Dance” averaged a 4.3 rating/13 share in adults 18-49 and 10.7 million viewers overall — down slightly in the demo from its July bow of a year ago (4.6/15). It grew with each half-hour, peaking at 9:30 with a 5.0/14 in 18-49 and a 6.0/18 in women 18-34, according to Nielsen.
Although overshadowed by ABC’s “Dancing With the Stars” a year ago, “Dance” wrapped the summer season as the No. 5 series in adults 18-49 (3.4/9). Instead of waiting until July this time around, though, Fox used the big promotional platform of “American Idol” to trumpet “Dance’s” arrival and get a jumpstart on the other nets’ summer offerings.
“Dance” is a big component of Fox’s summer sked, airing at least one hour on Wednesdays and Thursdays through August. Audition segs continue this week, and the first live results show airs June 15.
Other firstrun programming bowing soon on the broadcast nets this summer includes the returning “Last Comic Standing” tonight on NBC, the new “Game Show Marathon” Wednesday on CBS and “Windfall” — the only new scripted drama — June 8 on NBC.