CANNES — Top execs from Gallic news channel France 24 were at Mipcom Tuesday to talk up ambitious plans for the fledgling broadcaster.
Set to launch in December, the 24-hour channel will roll out to an estimated 190 million people, with distribution agreements in place in Germany, Israel, Africa, the United Arab Emirates and the U.K., where France 24 will be available on BSkyB. Distribution is still being negotiated Stateside, where the channel will first roll out in Washington and New York. Talks are under way with DirectTV for a nationwide deal.
The New York-based channel initially will be broadcast in French and English. Arabic is set to follow next year, and there are plans to add a Spanish version in three years.