“Deal or No Deal” producer Endemol USA has tapped Stephanie Van Hoff to serve as director of development and programming for digital media.
Exec will work to develop programming for broadband, VOD, wireless and other nontraditional platforms. She’ll also continue the company’s expansion into so-called “Call TV” skeins such as Endemol’s TBS strip “Midnight Money Madness.”
Van Hoff reports to Jon Vlassopulos, Endemol’s VP of business development, digital media and strategic planning.
Before joining Endemol, Van Hoff was director of alternative programming at Fox TV Studios, where she developed programming for both TV and new media outlets. She had previously worked in Fox Broadcasting’s alternative department.
Endemol has been actively pursuing interactive elements for a number of its primetime skeins, including “Deal,” “1 vs. 100” and “Big Brother.”