Daytime guy gets ABC lift

Disney boosts Frons to daytime prexy

NEW YORK — ABC Daytime prexy Brian Frons has been bumped up to president of daytime, Disney-ABC Television Group, adding oversight of the SoapNet cable channel and Buena Vista Prods.

Frons, who was in charge of ABC’s daytime lineup including “The View,” “All My Children,” “One Life to Live” and “General Hospital,” will now be oversee all of Disney’s daytime programming wherever it airs on cable or on other nets.

Announcement was made Wednesday by Disney-ABC Television Group prexy Anne Sweeney, to whom Frons will continue to report.

SoapNet offers same-day episodes of popular daytime dramas as well as “Soap Talk” and the reality series “I Wanna Be a Soap Star.”

Buena Vista Prods. produces “Who Wants to Be a Millionaire,” “The Tony Danza Show” and “Ebert & Roeper.”

Frons has managed ABC Daytime since 2002 and has steered it into first place among women 18-49. He came to ABC from London-based SBS Broadcasting, where he was senior VP of programming.

He has also worked at NBC and CBS.

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