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Currency rise creates buying power

Territory reports: Brazil

RIO DE JANEIRO — Brazilian nets have more money to buy foreign programming in this edition of Mipcom, thanks to the broadcast sector’s strong performance and the sharp appreciation of the local currency over the past years.

Buyers will look for diffent genres, but films seem to be hot this year. That being said, all Brazilian nets continue to rely mostly on locally made product, especially telenovelas.

Sellers should not expect a buying boom. No. 1 net TV Globo, which has more than half of the local audience, increased its annual budget for international acquisition by 20% and will be looking to buy, says Roberto Buzzoni, the company’s director of general programming and acquisitions.

According to Buzzoni, prices in U.S. dollars of foreign shows increased by 2% to 5%, over the past five years. In the same period, the real appreciated 16% in relation to the U.S. dollar.

TV Globo has volume deals for fiction with Sony, Fox, Disney and DreamWorks.

Despite that, the net’s main interest in Mipcom is the acquisition of films, says Buzzoni, who will attend with Paula Miranda, director of international programming.

Other Brazilian nets are also interested in fiction. Helio Vargas, the programming director of No. 3 TV Record, says he will be at the market looking for films and series, in addition to docs and formats.

Acquisition director Claudia Macedo of pay TV programmer Globosat, says her team will be searching for features to fill 65% of the slots of the five all-film Telecine channels. They also want TV and cable movies fit for female subs for Globosat’s lifestyle net GNT. But the interests of Globosat are broader.

“We need different types of programming. For Multishow, we will be looking for series, comedy series and concerts for young audiences,” Macedo says.

Goyo Garcia, manager of research and acquisition of TV Bandeirantes, seems detached from the mostly bullish spirit of his fellow buyers.

“Bandeirantes’ strategy is to buy according to its needs, which have not increased, as we rely mostly on shows made at home. The fluctuations in the exchange rate will not affect our strategy,” Garcia says.

TOP 3 SHOWS
1. “Paginas da vida,” Globo
2. “A grande familia,” Globo
3. “Cobras e lagartos,” Globo

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