Sony repurposes 'Married' for Spain
Sony is reversioning U.S. sitcom “Married … With Children” for new Spanish broadcaster Cuatro.
Skein, called “Matrimonio con hijos” in Spanish, will air in primetime on Cuatro starting this spring at the earliest.
Madrid-based Sony Pictures Televisiones Prods. de Espana is adapting the original U.S. scripts and casting.
The challenge, Cuatro director of fiction Miguel Morant told Daily Variety, will be to translate the scripts from the 1980s to 2004 and from the U.S. to Spain.
Owned by Spanish pay TV operator Sogecable, the analog terrestrial web launched in November, aiming to offer slightly fresher, younger-skewing fare than Spain’s often conservative primetime programming.
“Married” is “tried and tested family product with youth appeal that proved groundbreaking when it bowed in the U.S.,” Morant said.
In Spain, it will break with TV comedy traditions of either local “sainetes” — caricaturing sketches — or hourlong (or longer) dramedies about stereotypical families.
“Married” will have a 22-minute format and be sustained by gag-driven comedy featuring eccentric characters rather than stock types, Morant confirmed.
Sitcom is Sony’s newest Spanish fiction venture after Sony Pictures Television Intl.’s first scripted series production in Spain, fashion boutique dramedy “Demoda.” Bowing in 2004, that series played on regional pubcasters ETB, TVC, Canal 9 and Telemadrid.