MADRID — A phenomenon in Spain, “CSI ” is topping TV charts, and bettering ratings of previous seasons, despite creeping market fragmentation.
Broadcast Nov.6 by leading Spanish commercial broadcaster Telecinco, the 10th episode of fourth season of “CSI: Miami” notched up 5.35 million eyeballs and a 28% share, making it the most-watched program of any type in Spain this November.
It may also be the most profitable: the fourth season of “CSI: Miami” has averaged a 33.6% share in Telecinco’s 13-54 target demo.
Skein’s fourth season bowed Sept. 4 at 10.00 p.m. in peak Monday night primetime to a strong 4.41 million viewers and a 29.8% share. But since then, as colder weather has set in, “CSI: Miami” has maintained share and built auds.
“CSI: Miami” has figured in the top-ten most-watched series in Spain. But while it has held auds, Antena 3 was forced to laffer “Aqui no hay quien viva” after rival Telecinco bought a stake in its production house.
Meanwhile “Miami” has punched growing averages, rising to a current 4.4 million and growing. October and November ratings put “CSI Miami” on a par with the most successful “CSI” series ever, the second season of “CSI: Las Vegas,” which averaged 5.1 million in 2003.
Other local hits, such as TVE-1’s Thursday night “Cuentame como paso” have lost a touch of staying power, registering 4.6 million and 4.7 million Nov. 2 and Nov.9.
“Some older Spanish shows are shows signs of some exhaustion. And the concept of family viewing is diminishing in Spain. A few years ago all the family watched series like “Cuentame.” Now the children go to their bedroom to chat on the Internet or play vidgames,” said Eduardo Garcia Matilla, prexy of audience research company Corporacion Multimedia.
And Spain hasn’t had a European Champion’s League soccer match this month.
The last crunch match, Barcelona’s home-tie with Chelsea, was watched by 6.7 million viewers on Oct. 31.
“CSI: Miami” is broadcast back-to-back with the second season of “CSI: New York,” running 11.00 p.m. to midnight, averaging 4.2 million viewers.
The sixth season of “CSI” pulled off a wow bow for Germany’s RTL, debbing last Thursday to a day’s top-rating 17.9% and 5.64 million viewers.