'Book Club' fails to find many new members
Auds continue to yuk it up on Tuesday with NBC’s resurgent “Last Comic Standing,” but they had little interest in joining the “Tuesday Night Book Club” on CBS.
ABC, meanwhile, can rest a bit easier now that the Miami Heat has won its first game of the NBA Finals, meaning the best-of-seven series will extend through at least Sunday night.
At CBS, docusoap “Tuesday Night Book Club” averaged a listless 1.7 rating/5 share in adults 18-49 and 5.07 million viewers overall, finishing well behind basketball on ABC and a repeat “Law & Order: SVU” on NBC.
It declined from its repeat “The Unit” lead-in (1.9/5 in 18-49, 7.45m) and came in 37% below what “48 Hours Mystery” had averaged in the 10 o’clock hour the previous two weeks (2.7/8 in 18-49).
Skein explores life in suburbia as seen through the eyes of a group of seven women from Scottsdale, Ariz., who get together each Tuesday night to discuss everything in their lives. It’s skedded to air seven more times.
Although “Rock Star” has been invited back for a second season this summer, CBS has had little luck finding new unscripted franchises since the Emmy-winning “Amazing Race” bowed in 2001. Net’s “Game Show Marathon” has struggled in the early going this summer.
NBC is faring well with “Last Comic Standing,” the unscripted contest that hadn’t been on the air since October 2004 before it returned on May 30 with new host Anthony Clark.
On Tuesday, “Comic” (4.0/11 in 18-49, 9.01m) was the night’s No. 1 non-sports telecast in key demos. It has emerged as the No. 2 show of summer in 18-49, behind Fox’s “So You Think You Can Dance.”
At ABC, Game 3 of the NBA Finals, in which the Miami Heat used a big fourth-quarter rally to defeat the Dallas Mavericks, averaged a 5.1/15 in 18-49 and 12.25 million viewers overall — up 13% from last year’s comparable contest.
Games 4 and 5 are set for tonight and Sunday, respectively, on ABC.
Also Tuesday, the premiere of Sci Fi Channel’s “ECW” (Extreme Championship Wrestling) averaged a 1.5/4 in 18-49 — the best for any program on the net this year — and 3.38 million viewers overall. It was the most-watched cable show of the night.