Unspooling a film aimed at African-American women on the night of the NCAA finals certainly tests the commitment of any invited males, but “Phat Girlz” still saw a strong turnout for its ArcLight preem Monday.
Marketing topper Nancy Utley said Fox Searchlight picked up the film because “you look at this movie and you can envision large numbers of African-American women as a core audience and it spilling out from there. With some other specialized films, that’s harder to see.”
Producer Steven Wolfe said he didn’t think the film was just for African-Americans. “It’s like hip-hop,” he said. “It starts there, but everybody you know can relate to it.”
And director Nnegest Likke said her film was “for ugly ducklings. It’s ‘Coming to America’ meets ‘Cinderella.’ It’s about becoming.”